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About Big Wave Studio

Big Wave Studio exists to give small organizations big-agency quality without the layers. Our roots are in family-run businesses and years of hands-on marketing experience, which means we understand the realities small teams face and the value of clarity.

We keep things lean, practical, and personal. We listen, simplify what feels overwhelming, and help you communicate your story in a way people quickly understand. The work is thoughtful, efficient, and built to move your organization forward.

Hi, I'm Aaron

I’m Aaron J. Keyes, founder of Big Wave Studio. My family has run businesses since the 1850s—from my ancestor Amos Keyes’ wholesale produce business in Boston through my parents and grandparents. After 22 years in marketing for national brands, I started Big Wave Studio to bring the same high-quality strategy and creativity to small businesses and nonprofits—without the overhead. I know the pride, pressure, and personal stakes of running your own business or nonprofit because I’ve lived it.

Our way of working

Clarity over complexity

We make things simple, focused, and easy to understand so your message lands without noise.

Right-sized for every project

We keep teams lean and intentional, bringing only the talent a project truly needs.

Practical design

We create work that’s grounded in real-world use, easy to maintain, and built to serve your day-to-day needs.

Our values

Small businesses & nonprofits are acts of hope

Every venture is someone choosing to build something better. That spirit guides our work.

Everyone deserves to be understood

Clear communication helps people connect, contribute, and grow. We help make that possible.

Good work should be within reach

High-quality marketing shouldn’t be limited to those with big budgets. Thoughtful, effective work should be accessible to the organizations who need it most.

Aaron J. Keyes

Founder, Big Wave Studio

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