Services

A complete marketing services offering

Marketing doesn’t usually fail because people are not working hard enough. It breaks down because the message is unclear, the tools are disconnected, or the plan does not match the reality of the organization.

Big Wave Studio exists to bring clarity and momentum to that gap. The services below are designed to meet organizations where they are, whether that means defining a brand for the first time, realigning a message that no longer fits, or providing steady hands-on execution without unnecessary complexity.

Everything here is built to be practical, flexible, and right-sized. You can engage us for focused projects, ongoing support, or senior-level guidance. The common thread is simple. Clear strategy, thoughtful execution, and marketing that actually works in the real world.

Brand and positioning

Clarify your message and unify your brand.

Brand discovery and alignment

Structured workshops and interviews to clarify mission, values, audiences, and long-term direction.

Value proposition development

Clear articulation of what makes the organization distinct, relevant, and valuable.

Audience and persona definition

Detailed profiles capturing motivations, pain points, and decision-making behavior.

Messaging framework

A structured hierarchy of core messages, proof points, and supporting language.

Story-based brand narrative

Customer-centered storytelling that clearly explains the problem, solution, and outcome.

Brand voice and tone guidelines

Defined rules for how the brand communicates across channels and contexts.

Brand audit

Evaluation of existing brand assets, messaging, and touchpoints to identify gaps and misalignment.

Competitive positioning analysis

Assessment of competitor messaging to identify differentiation and opportunity.

Naming and renaming support

Development and evaluation of names for businesses, products, programs, or initiatives.

Tagline and headline development

Concise, memorable phrases that capture brand meaning and intent.

Visual identity and creative direction

Look consistent, credible, and intentional.

Visual identity development

Design or refinement of logos, color palettes, typography, and core visual elements.

Brand style guide creation

Practical documentation for consistent brand use by internal teams and partners.

Creative direction and art direction

Definition of visual standards across photography, layout, and graphic design.

Template and design system creation

Reusable templates for presentations, documents, social posts, and ads.

Photography direction and planning

Shot lists, mood boards, and guidance to ensure visuals align with brand goals.

Image selection and curation

Sourcing and organizing photography and stock imagery for consistent use.

Iconography and graphic elements

Custom icons and visual motifs that support clarity and consistency.

Campaign creative concepts

High-level visual and thematic ideas that guide campaign execution.

Website and digital experience

Turn interest into understanding and action.

WordPress website design and build

Custom WordPress sites built for flexibility, performance, and ease of use.

Website refresh and optimization

Incremental improvements to structure, design, and content without a full rebuild.

Landing page design and development

Focused pages built to support campaigns, ads, or lead generation.

Accessibility review and remediation

Identification and improvement of accessibility and usability issues.

Website performance optimization

Improvements to load speed, responsiveness, and technical efficiency.

SEO foundations and on-page optimization

Setup of metadata, headings, and content structure for search visibility.

Website strategy and information architecture

Planning site structure, navigation, and page hierarchy around user needs.

Website copywriting

Clear, focused copy designed to guide users and drive action.

Marketing strategy and planning

Know what to do next and why.

Marketing strategy development

Clear, prioritized plans aligned to business goals, capacity, and budget.

Go-to-market planning

Launch strategies for new brands, offerings, or initiatives.

Campaign planning and roadmapping

Structured plans outlining themes, channels, timing, and deliverables.

Channel strategy and recommendations

Guidance on which channels to use and how each should function.

Budget planning and prioritization

Allocation of resources to maximize impact and efficiency.

Annual and quarterly marketing plans

Actionable plans balancing long-term direction with near-term execution.

Audience journey mapping

Identification of key touchpoints from awareness through decision and retention.

Content strategy and creation

Stay visible with something worth saying.

Podcast production

Full podcast support including concept development, recording, editing, branding, and distribution.

Video production

End-to-end video creation including strategy, scripting, filming, editing, and delivery across formats.

Email content and newsletters

Helpful, concise emails that maintain visibility and engagement.

Lead magnet and resource creation

Guides, toolkits, and downloads designed to support lead generation.

Content repurposing strategy

Turning long-form content into social, email, and short-form assets.

Content strategy development

Planning what content to create, why it matters, and where it lives.

Editorial calendar planning

Structured schedules aligned to goals and seasons.

Blog and article writing

Practical, non-promotional content designed to educate and build trust.

Website content development

Page-level content creation aligned with messaging and user intent.

Case studies and storytelling

Clear narratives that show real outcomes and impact.

Digital marketing and advertising

Get noticed by the right audience.

Digital advertising strategy

Planning paid efforts across platforms based on goals and audience behavior.

Campaign setup and management

End-to-end execution of paid campaigns from setup through optimization.

Ad creative and copy development

Messaging and visuals designed for clarity and relevance.

Landing page and funnel alignment

Ensuring ads, pages, and follow-up work together cohesively.

Performance monitoring and optimization

Ongoing adjustments based on results and learning.

Reporting and insights

Clear summaries that explain what is working and what to change.

Email and CRM support

Stay connected without being noisy.

Email marketing strategy

Guidance on cadence, content, and segmentation.

Email campaign creation

Design and copy for one-off or recurring emails.

Automated email journeys

Welcome, nurture, and follow-up sequences.

CRM and list organization support

Structuring lists and tags for clarity and effectiveness.

Operations and enablement

Make marketing easier to manage.

Marketing workflow design

Processes that make marketing easier to manage and execute.

Template and toolkit creation

Practical tools teams can use independently.

Internal training and enablement

Workshops and documentation to build internal confidence.

Vendor and partner coordination

Support managing designers, developers, and other partners.

Fractional marketing leadership

Senior-level guidance without a full-time hire.

Specialized and project-based services

Get help exactly where you need it.

Brand and website audits for decision-makers

Clear assessments with prioritized recommendations.

Short-term campaign execution

Focused support for time-bound initiatives.

Nonprofit and mission-driven marketing support

Messaging and strategy grounded in purpose and impact.

Small business growth support

Right-sized marketing help for organizations in transition.

Advisory and strategic consulting

On-call guidance for leadership navigating marketing decisions.

Aaron J. Keyes

Founder, Big Wave Studio

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