Kiva Centers brand transformation

Kiva Centers moved toward a clearer, more aligned expression of its mission

They wanted to know

How can a brand and digital experience reflect the depth of healing and community at the heart of this work?

Deliverables

Brand development and identity
Strategy
Web design and development
Print collateral
Trade show display
Photography

Kiva Centers is a peer-led, trauma-informed organization dedicated to healing through empowerment and community. Built on the belief that each person is the expert of their own healing, Kiva Centers fosters authentic connection and provides a safe, inclusive environment for individuals navigating mental health challenges, addiction, and trauma.

Before our work together, the organization’s visual identity and communications did not match the strength or clarity of its mission. The brand lacked a cohesive story. Font choices created readability issues. Promotional materials felt inconsistent. And the message of healing through community, empowerment, and Native cultural grounding was not fully expressed.

The work

Branding grounded in real experience

Grounding the brand in identity, culture, and clarity

Our work began with a comprehensive in-person workshop, bringing together the people who carry out the mission every day. Hearing directly from staff and leaders helped us clarify who Kiva is and what they want their message to communicate.

This work resulted in a brand identity that is clearer, more grounded, and more impactful. In Native American culture, the feather symbolizes personal growth and achievement, which felt fitting for the journey Kiva supports. The refreshed identity draws from those cultural themes, strengthening the connection between the organization’s mission and its visual expression.

Building a website that supports clarity, access, and care

Kiva Centers offers many programs and supports, but their old site made it hard for visitors to find what they needed. We collaborated with their team to create a clearer, more intuitive structure that aligns with the new brand.

A major feature of the new site is a custom tool for browsing in-person and online support groups. Users can filter by location, format, day, and category, making it easy to find the right group quickly. The design and structure reinforce the brand and create a unified experience.

Showing the people behind the mission

Because peer support is rooted in human connection, we produced consistent, professional headshots of the leadership team. These images strengthen trust and bring warmth to the Leadership Team page.

A brand and platform built for growth

The updated identity, website, and visual system provide Kiva Centers with a strong foundation to communicate clearly, serve their communities, and expand their impact across Massachusetts and beyond.

Aaron J. Keyes

Founder, Big Wave Studio

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