Ocean State Libraries (OSL) is Rhode Island’s public library network, serving as a vital hub of knowledge, discovery, and community support. Far beyond a simple repository for books, OSL provides communities with access to dynamic resources and collaborative spaces.
Before our work together, potential patrons did not fully understand what OSL offered, resulting in a massive awareness gap. The brand’s marketing efforts were inconsistent due to fragmented roles, with busy staff members lacking dedicated marketing experience trying to manage time-consuming promotional tasks. Local branches needed the right tools and guidance to reach out to non-users and personalize their messaging, but lacked the scalable strategy, cohesive identity, and actionable training to do so effectively.
