How do we express the depth of our mission with the clarity our communities deserve?
Kiva Centers is a peer-led, trauma-informed organization grounded in the belief that every person is the expert of their own healing. Through empowerment and authentic human connection, Kiva creates spaces of safety, belonging, and possibility for individuals navigating mental health challenges, addiction, and trauma.
As Kiva expanded across Massachusetts and into New Mexico, its brand and communications struggled to reflect the strength of its impact. The visual identity felt fragmented. The website was difficult to navigate. And the people who relied on Kiva—participants, referral partners, funders, and trainees—often didn’t know where to go for the information they needed. At conferences and community events, outdated materials made it harder to convey the professionalism and hope that define the organization.
We worked with Kiva Centers to build a modern, cohesive brand identity that respects its roots and supports future growth. Through in-depth discovery, we surfaced the core of the Kiva message: healing through empowerment and community.
The refreshed identity draws on Native symbolism and themes of unity, transformation, and connection. Teal and gold tones, paired with natural, human-centered design language, express both grounding and renewal.
Across every platform, the new brand communicates a consistent story—one that mirrors the dignity, strength, and possibility present in every Kiva community.
The redesigned website organizes information by audience, helping community members, referrers, donors, and trainees find what they need quickly and confidently. The experience is open, accessible, and emotionally aligned with the organization’s mission, offering clarity at moments when it matters most.
To extend the new identity beyond the screen, we created a suite of print and event materials, including brochures, banners, signage, and handouts. Each piece reinforces Kiva’s tone of compassion and inclusivity while presenting a polished, professional presence at conferences, trainings, and community gatherings.
Kiva Centers continues to grow, evolve, and reach new communities. The brand system we created provides a strong foundation and a forward current—supporting their mission today while making room for the impact still to come.
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